DXB Fit Spot
Visual Identity Guidelines
The DXB Fit Spot logo is crucial in increasing brand awareness and perception. It may not be altered inany way other than specified in this style guide. The consistent use of the logo will develop strong brand recognition and public awareness.
The logo must be used in its entirety. It must always be produced exactly as shown and in the defined RGB, CMYK or PANTONE Colors.DOWNLOAD Logos
The horizontal logo is our alternate logo, we only use this option whenever our main logo does not fit with the layout.
Our icon is a shorter version of our logo. Only use it if you do not have enough room for the full logo.
The colored DXB Fit Spot logos and icon should only be used on a black or white background, for any other background you should use our black or white options. The black options should be used on light colored backgrounds. The white options should be used on dark colored backgrounds.
The main logo is a stacked layout so the lower right 45° edge of the icon perfectly aligns with the upper left 45° edge of the letter “S” of the wordmark.
The horizontal logo is a horizontal layout so the lower right 45° edge of the icon perfectly aligns with the upper left 45° edge of the letter “F” of the wordmark.
The logo is the combination of a wordmark with our icon. The logo is constructed from Horizontal, Vertical, 45° and 30° Lines. Some edges of the wordmark haverounded corners.. Above is the explanation of how the layout of these elements relate to each other.
Turret Road is the font of our brand, only Bold and Regular options should be used.
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To ensure the integrity of the DXB Fit Spot brand, consistent typography needs to be used throughout all communications as specified below. Here’s our recommendation for hierarchy and sizing for most cases. It should be noted that sizing should be adjusted for all layouts but proportions should always be kept consistent. Turret Road is the font of our brand, only Bold and Regular options should be used.
Our alternate font for Arabic language is ChangaDOWNLOAD Font
The Color palette consists of Primary and a Secondary Color palettes.
RGB: 11, 38, 79
CMYK: 86, 52, 0, 69
RGB: 0, 0, 0
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Recommended color balance to be used in all instances. See image for example.
Use these assets and templates for instagram, new templates can be used and designed but only if it wits bith the brandingDOWNLOAD Profile PicturesDOWNLOAD Instagram POST TemplatesDOWNLOAD Instagram STORY Templates